Thanks to a 14-year, $10.8 billion media rights contract the NCAA signed with CBS Sports and Turner Broadcasting in 2010, this year's 75th edition of the NCAA tournament will rake in $702 million in TV revenue alone. Throw in ticket sales, and the men's basketball tournament accounts for more than 90 percent of the $797 million the NCAA is projecting as its total revenue for the 2012-13 school year.
I know that this has nothing to do with the Zags, but I've always had a beef with the NCAA. In my feeble they are right up there with organized crime. The NCAA makes a kings ransom just for the Big Dance and then penalize a player for trying to make some coin. If you have a scholarship for sports and go out and make some money off your name, they will take away your scholarship. If you have a scholarship for music, you can go out and make as much money as can and keep your scholarship. Back in the day, Adam Morrison's jersey was one of the top selling jersey's in all of college basketball. He didn't see a dime of it. If was to go out and do a commercial for a local sandwich shop and got paid for it, he would have lost his scholarship and get get kicked out of college basketball. I could go on and on but after reading a few different articles, made me want to post something.